Performance measurement involves monitoring the values of carefully chosen key performance indicators to determine progress toward specific, defined objectives. In the passenger transportation industry, performance measurement can be used to monitor when and where passengers are travelling, spot variations or trends, measure outcomes of business strategies, document changes in revenues, estimate outcomes of sales strategies, and indicate how well carrier objectives are being met.This module presents an overview of the rationale behind a performance measurement system and covers some of the logistics and objectives involved in its implementation. You will learn how to ensure that the system continues over time to provide the useful information needed to further improve carrier performance. This is done in part through the selection and updating of key performance indicators. The final section discusses several types of performance reports commonly used in the carrier industry.
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